Nobody Actually Reads Anymore

by | Feb 2, 2026 | News

Hey wait what? What are you still doing here? The average time we look at anything online is 3-8 seconds. Poof! There’s another big portion of followers gone just with stating that stat! But, you see, if we are so quick to think we have all that we need from something, that we’ve deduced its true meaning & reached solid conclusions, all based on a glance at a curated Canva or AI-generated image & accompanied by not more than 125 characters (for maximal “scannability” on socials according to AI) what are we missing? Substance.

And if you’re still reading this dear-wonderfully-off-trend-outlier-friend I hope you are laughing and crying simultaneously. Craughing, is the technical term, I believe. And at all of us. I mean I am not always an exception. I have routinely said to my team when they’re creating emails or long product descriptions or anything notably not capped at 125 characters…”No one is going to scroll down that far! I would not scroll down that far!” But as a result, look at the mixed and missed messages we’re getting?!!!

So what else are we missing with all our very busy looking at everything but actually at nothing habits? A lot. I try to keep my tirades tight. My synopses succinct..in fact I think you’ll find under 30mins (mostly)!!! But if you haven’t got that long to spare…well…😶 🎤

Photo by Lucrezia Carnelos on Unsplash

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